I was reading this post yesterday and it blew my mind.To be honest, I don’t really know where this blog post is going to take me but I know I want to write about this. I guess I’ll just see where it goes.
This post by Vince from Nikao, which I highly recommend you check out, addresses the fact that, generally speaking, all Christian content created for the internet is puke, regurgitated from the weekend service, from a small group service, or from another church (much how this blog post is regurgitated in some ways from his). The author of the post talks about how churches are using the internet to “engage culture” by repackaging the same things they present in a Sunday morning service, or the things they have stolen from other churches.
On the one hand I don’t see this being all bad. There are some great churches that put forth a lot of effort to make their weekend content shine, and not shine for the sake of impressing the Christians in their church either, but shine for the sake of bringing people to Christ, which is really the issue at hand. If all church-created content was as original and as lost-designed as a living Christmas tree pageant than I could concede the need for internet-specific material but if you church is creating unique, web-friendly content for use in your Sunday morning services I think it’s okay to cross-pollinate. This dance-off video from Elevation Church is a great example, as is this Glee-esque video also created by the Elevation Church worship team.
It’s clear that churches can create content that works well on the web but I suppose that doesn’t make it any less regurgitated. For a church to really engage an internet audience they would have to develop new, regular content. I think this is probably one reason why blogging as a pastor is important, but even that content is almost always directed at church members.
How can we create new material with a web audience in mind? How can churches with few people-resources invest the man-power into reaching an audience that may never be able to serve the church. This is where I love what Lifechurch.tv does. They invest in what they call “digital missions” where they put a lot of resources into developing digital content with the explicit purpose of reaching the lost all around the world. This is the mental hurdle churches must overcome to willingly give their attention to developing online content; the mission of the church is to reach people who are far from God even if those people are from you also.It is hard for churches to justify spending time, money, and energy toward saving people who could never benefit their church.
I guess that’s what this idea of creating unique web-content boils down to. It demands that we overcome our “love as a commodity” mentality that causes us to only see value in giving love if we can gain something in return. We need to love the lost in the world and give our resources to bring them to Christ even if we never reap a benefit (a tithe, members, etc.). Creating new, unique, web-specific content is something I vow to make a priority because I love and want to see the Kingdom of God grow, even if on the other side of the globe.